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Thursday, January 8, 2015

Bitsbox Sets Kids up for Success



SUCCESSFUL CHILDREN CODE
Every parent wants their kids to succeed. This means your children need to know how to code. The challenge is that becoming a great coder takes time, interest and commitment. In an era of instant gratification how do you switch children onto coding? A potential answer can be found in a new subscription service called Bitsbox.

BITS BOX
Bitsbox is about writing real code to make real apps that kids then play right away on real devices. And it does this month after month through the arrival of surprise packages. In my interview with the co-founder Aidan Chopra, he emphasized that learning early in life is the key. Aidan shared, “Coding is a language. And like any foreign language, it is always better to learn it early on versus later in life.” Starting at $30/month, parents, grandparents and friends of parents can pitch in on setting up the next generation for success by subscribing to Bitsbox.

The current website is live and a series of apps can be explored. The next generation of Bitsbox is on its way and is being crowd funded on Kickstarter. At $68,000, they have surpassed their original target of $45,000. These early adopting parents understand that coding matters.

GEEK DAD FOUNDERS
Bitsbox is more than a story about getting kids to code. It is about two dads who left high paid senior jobs at Google to pursue their passion and purpose. Aidan Chopra and Scott Lininger met while working on Sketch Up. At the height of their careers, they decided to take the entrepreneurial plunge and build a venture to help empower children. Most stories today showcase 30 something single millenials as the super star entrepreneurs. Being an entrepreneur at any age takes grit. Jumping in at this life stage with a spouse and kids onboard takes an equal measure of guts. Bitsbox reminds me of my coverage of the early days of Goldieblox, the young toy company that inspires girls to embrace science and engineering. It is both a great product and a great team. Definitely one to watch going into 2015.

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