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Wednesday, May 7, 2014

'So much more than a picture': Teens create 'Love Your Selfie' videos


Seventy-eight percent of teen girls, ages 16-17, have negative thoughts about their appearance, according to the recent TODAY/AOL Body Image Survey. With that in mind, TODAY found three groups of teens working to change the way they see themselves: The Girl Scouts of the USA and Girls Inc., (both are partners with Dove in its self-esteem project, which has reached 13 million people) and REbeL, a grassroots organization started in Kansas in 2008.

The girls were paired with filmmakers who are part of a mentoring program supported by Dove at the Sundance Institute. They were asked to create a 15-second public service announcement, telling us what "Love Your Selfie" means to them. All the girls’ spots will be featured as part of NBCUniversal’s award-winning “The More You Know” campaign across its digital platforms including themoreyouknow.com, the NBC YouTube page under The More You Know playlist, Facebook, Google + and Pinterest. [Dove is sponsoring "Love Your Selfie" week on TODAY]


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